Shopping in a Mexican Supermarket
By Anita Brown
Feeding two adults, a teen-ager and two small children in good
times and bad has been quite a challenge. I can still remember the
day we arrived in Cancun and faced all the unfamiliar brands. All
the packaged food you find on the shelves of Mexican stores is regulated
and supervised by the government. Quality does vary, but the food
is all safe to eat. American brands manufactured in Mexico are often
better than the originals.
Understanding a label
The
best canned goods are Mexican brands. Second come international
brands manufactured under license in Mexico. Food prices in Mexico
are a bargain. Buy the best! Here are some suggestions.
For reviews of individual supermarkets, see Stores
Pronunciation
If no pronunciation guide is shown, the word is pronounced about
the way it would be in English. At the moment this list contains
only items that do not require cooking. See also "Fruits and Vegetables,"
"Butchers," and "Fish."
The information is not organized alphabetically, but in more or
less the customary order of making and serving a meal, beginning
with:
Equipment
Can opener abrelata --ah-bray-LAH-tah
Spoon cuchara --koo-CHAH-rah
Fork tenedor --teh-neh-dohr
Knife cuchillo --koo-CHEE-yoh
All can be found on the household aisle.
Beverages
Bebidas beh-BEE-das
Water
Agua AH-gwah
CRISTAL (kree-STAHL) Inexpensive, tastes fine. Cancun tap water
is purified at the well and re-purified by many hotels, but the
high chlorine content can be quite intrusive. See "Sodas" for mixers.
Many foreign spring waters are sold in Cancun. We find Cristal preferable
to reverse-osmosis brands.
Juice
Jugo HOO-go
Jumex hoo-mex; Xico (HEE-ko). Fruit juices with authentic tropical
flavor. Like sex, quality varies, but when good it's excellent and
when bad it's still pretty good. We favor bottles over cans. Tomato
is tremendous. Try guayaba (GUAVA -- gwah-YAH-ba) for an unusual
super treat. Beautiful labels tell you what's inside even if you
don't know a word of Spanish. This brand is now available in paper
cartons. Alternate brand: DEL VALLE, good apple juice.
Beer
Cerveza cer-VEH-sah
DOS EQUIS OSCURO -- dohs-EH-kees; Bohemia -- bo-EHM'ya. Full-flavored
lagers as good as any European premium beer. If you prefer more
American-style lighter beers, try Superior --soo-pehr-ior, or Dos
Equis Lager. Yucatecan regional brands are excellent but the quality
is not as uniform. Look for hearty, dark León Negra -- lay-OHN
NEH-gra.
Sodas
Refrescos Reh-FRES-kohs
COCA-COLA. The standard, seems to taste a little richer here.
CRISTAL. Nice fruit flavors, especially naranja (orange -- na-RAHN-ha)
and mandarina (tangerine -- mahn-dah-REE-na). All other brands are
quite good, too.
Dairy Products
Lechería leh-cheh-REE-ah
Milk
Leche LEH-chay
Mexican milk and butter do not taste the same as American, mainly
because of differences in the way they feed the cows, as well as
other factors. If you must have the exact American flavor, you can
get Prices's milk imported from Texas in Wal-Mart.
La La. Super-sterilized milk in cartons, fairly close to American
flavor, best served cold. Fine for cereals or as base for chocolate
milk.
Nido NEE-doh. Powdered canned whole milk by Nestlé. Mixed
with Cristal water it comes close to American milk flavor, especially
when cold. It's far superior to any American powdered milk. If you
like cream with your coffee, mix it extra-thick. Fresh cream here
has a high fat content and won't mix in coffee.
La Lechera. Canned condensed milk with high sugar content. A Nestlé
product.
Nestlé Doble Crema. Canned condensed milk with high butter-fat
and bland flavor. Does not mix well with coffee, good for salad
dressings, with canned or sugared fruit.
Yogurt
yo-GOORT
DANONE, CHAMBOURCY. A little more bitter than American. Chambourcy
Cremosa is closest to American flavor. Fruit flavors are blended
rather than containing whole fruit.
Sour Cream
Crema Acida KREH-ma AH-cih-dah
ALPURA. Not always available. It is somewhat sweeter and thicker
than American sour cream.
Sandwiches
Bread
Pan pahn
BIMBO, Wonder Bimbo Pan Integral (whole wheat) is a well-made standard
commercial sandwich bread. Wonder Integral is a highly superior
100% whole wheat sandwich bread and preferable to Bimbo when available.
Other Bimbo products are at least as good as their American equivalents,
and often better. Try their sweet rolls when you feel that only
Mother could get you through today's crisis. Bolillos --bo-LEE-yos,
hero-style white rolls, are great for sandwiches and toasting.
Cheese
Queso KEH-so
Make sure packaging is removed before slicing.
"Favor de quitar la envolatura antes de rebanar."
Fah-VOR deh kee-TAR la ahn-vo-la-TOO-rah AHN-tehs de reh-bah-nar.
All packaged brands are acceptable.
American-Style
Queso Amarillo Tipo Americano
KEH-so ah-ma-REE-yo TEE-po ah-meh-ree-KAH-no
Kraft, Chambourcy
Muenster-Style
Manchego
Caperucito
Cheddar-Style
Chihuahua
chi-HWAH-hwah
Bulk is best.
Cream Cheese
Kraft Philadelphia, Chambourcy
Look for familiar packages. Check for freshness.
Peanut Butter
Crema de Cacahuate KREH-ma deh kah-kah-HWAH-tay
Planter's, Skippy (imported from USA)are the best, when available.
Aladino.
Con trocitos. cohn troh-CEE-tohschunky-style.
Watch out for odd flavors such as chocolate and super-sweet (with
blue label).
Jam
Mermelada mehr-may-LAH-da
Kraft, McCormick
Strawberry (fresa --freh-sa) is always a safe bet. Apricot chabacano
--cha-bah-KAH-no and peach (durazno -- du-RAHS-no are top-notch.
Cold Cuts
Carnes Frias KAR-nes FREE-ahs, or
Salchichonería sahl-chi-cho-neh-REE-yah
It is customary to ask for a taste
Say, "Quiero probarlo, por favor."
K'YEH-ro pro-BAR-lo pour fah-VOR.
500 grams is a little more than a pound
quinientos gramos -- 500 grams
kin-YEN-tos grah-mos
300 grams will make ample sandwiches for two persons.
tres cientos --300 treh s'YEN-tos
Names of varieties are usually the same as in the United States,
flavors resemble Italian
PARMA. Highly recommendable and very well packaged. Zwan is good.
Fud is acceptable.
Ham
Jamon hah-MOHN
PARMA. This brand is usually excellent, but other brands can be
irregular in quality. Always ask to see the ham before it is sliced.
Tuna
Atún ah-TUN
MAZATUN is the best Mexican brand. The meat is usually red. For
better quality, look on importation aisles for American, Japanese
or European brands.
Sardines
Sardinas
Mexican canned sardines in tomato sauce in the familiar oval can
are the cheapest emergency food you can buy, but imported brands
of canned fish are better.
Spreads & Condiments
Butter
Mantequilla de Vaca mahn-tay-KEE-ya deh VAH-kah
Mexican butter is at best acceptable. Fern butter from New Zealand
is sometimes available in local supermarkets and is well worth buying.
Chipilo.
Salada -- salted.
Always check freshness and odor.
Sauces & Flavorings
Salsas & Condimentos
Sugar
Azucar ah-SOO-car
Sold in one kilo (2.2 lbs.) unmarked plastic bags, Mexican sugar
is distinctly off-white and can contain flakes of molasses, but
is far superior in flavor to American super-white refined sugars.
Vanilla
Vainilla vah-NEE-yah
Vanilla is sold in Hotel Zone shops beautifully bottled with gold
foil labels and prices that will seem cheap compared to what the
extract costs in the United States. Other brands sold in all supermarkets
are good and cost much less but avoid labels with the words sintética
or sabor de vainilla (vanilla-flavor, not the real extract). You
can also find whole beans at Abastos Puerto Morelos.
Honey
Miel de abejas m'yehl deh ah-BEH-has
Miel means syrup in general. Miel de abejas is honey
Govinda, Elimiel. Yucatecan honeys are among the finest in the
world and the peninsula is the world's second largest producer,
after China. Honey is also sold in fruterías and other stores
in recycled liquor bottles, sometimes with corncob stoppers. This
honey varies in quality, sometimes exquisite, but often it is slightly
fermented and has dead ants and other foreign matter. When good,
it's well worth buying, but always check the taste carefully. Govinda
is an especially good commercial honey packaged in Merida and is
usually available. Elimiel, less professionally packaged, is equally
good, but not always available. Other Mexican honeys, mostly from
Veracruz, are excellent, but more expensive. Carlotta is always
a safe bet.
Catsup
Del Fuerte
Mayonnaise
Mayonesa ma-yo-NEH-sa
Kraft, Hellman's. Jars marked Tipo Casero have the flavor you are
accustomed to.
Mustard
Mostaza mo-STAH-sa
Kraft, McCormick. Coleman's English Mustard is sold in Abastos
Puerto Morelos
Chiles
Herdez, La Cumbre, La Costeña.
Salsa Verde Canned green sauce, spicy but inoffensive. Try mixing
this with ketchup.
Salsa Casera A little spicier -- diced tomatoes, chiles, onions
and cilantro.
Chiles en Escabeche -- Canned hot pickled chiles. A little goes
a long way.
Rajas -- sliced, RAH-has. Jalapeños -- ha-la-PEHN-yos, originated
in Vera Cruz, quite hot.
Habañeros --Yucatecan -- very hot. Heat will vary even in
the same brand and variety from can to can.
Clemente Jacques has a full line of pickles and relishes, including
cocktail onions.
Spices
Especias eh-SPEH-s'yahs
These come in the familiar small narrow jars, as in the United
States, often with the same labels -- McCormick, Spice Islands --and
in little plastic bags, often fresher and more convenient.
Basil
romero
Tarragon
estragón
Thyme
tomillo toe-MEE-yo.
Salt is sal.
Pepper
Pimienta pih-m'YEN-tah
La Anita. Negra --black. Blanca -- white.
Treats
Golosinas go-lo-SEE-nahs
Baked Goods
Cookies
Galletas gah-YEH-tas
Cupcakes
Pastelitos pah-steh-LEE-tohs.
Polvorines, powdery sugar cookies, are soothing pacifiers for children
and adults alike. Tip: Imported brands of cookies in familiar tins
are often excellent buys.
All TIA ROSA products are good and some are life-savers. Their
croissants, corn muffins and cookies taste better than many American
neighborhood bakery products and are far superior to any commercial
American baked goods.
MARIANA cookies are high-quality and quite inexpensive.
Marinela products are for absolute junk food junkies. Try their
Pinguinos -- creme-filled chocolate cupcakes, or Choco-Roles --chocolate
cake "fingers" rolled in chocolate and covered in chocolate. For
total anti-ecological decadence, Gansitos -- chocolate, jam, sugarsugarsugar,
cake -- are best savored cold.
Nuts
Nueces nu-EH-ces
Diamante, Mafer. Nice assortments of canned peanuts (cacahuates)
and other nuts. Illustrations on the packaging will tell you what's
inside.
Japonesa --Japanese-style. Enchilados -- with chile.
Chips
All brands are excellent. These come in the familiar packages and
are as good as or better than American brands. Papas fritas --potato
chips. Tostaditas -- fried corn tortilla chips.
Fruit Paste
Ate AH-tay
At the deli counter, bulk or packaged, are superb snacks with cheese.
Flavors vary depending on the season and the particular batch, so
ask for a taste. Look especially for:
Pasta de Guayaba PAH-sta deh gwah-YAH-bah)
Guava paste in cellophane-wrapped bars from Merida.
Candy
Dulces DOOL-sehs
Mafer is excellent. Try their peanut brickle bars for instant energy.
International brands are good.
Ice Cream
Helados eh-LAH-dos
Almost all guide books will warn you against eating ice cream,
but we have had no problems with the major brands and even allow
the children to eat them. Ice cream sold from the little carts may
be suspect, as some of it is home-made.
Holanda
Sold everywhere in bulk and packaged. Made with milk substitutes,
but you would never know it, as the flavor is great. Chocolate ice
cream bars -- paletas -- are tops.
Nestlé Bambino
Best in bulk, especially chocolate.
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