Death by Public Relations
By Jules Siegel
War
Made Easy
How
Presidents and Pundits Keep Spinning Us to Death
By Norman Solomon
$24.95 314 pages John Wiley & Sons ISBN 0-471-69479
In "War Made Easy"
Norman Solomon demolishes the myth of an independent American
press zealously guarding sacred values of free expression. Although
strictly focusing on the shameless history of media cheerleading
for the principal post-World War II American wars, invasions and
interventions, he calls into question by implication the idea
of the press as some kind of institutional counterforce to government
and corporate power.
The utter idiocy
of many of the examples he has compiled in this impeccably documented
historical review will be familiar to readers who follow the news
on the Internet. They achieve fresh impact because of the way
Solomon has organized and analyzed them. Each chapter is devoted
to a single warhawk strategy ("America Is a Fair and Noble Superpower,"
"Opposing the War Means Siding with the Enemy," "Our Soldiers
Are Heroes, Theirs Are Inhuman") illustrated with historical examples
for the Dominican Republic, El Salvador, Vietnam, Grenada, Panama,
Kosovo, both Iraq wars, and other miscellaneous conflicts in which
the media were almost universally enthusiastic accomplices.
"War Made Easy"
should really be subtitled "War reporting doesn't just suck, it
kills." It makes you feel like demanding a special war crimes
tribunal for corporate media executives and owners who joined
the roll-up to Shock and Awe as non-uniformed psywar ops. To be
sure, this would raise the issue of whether or not following orders
might suffice for the defense of obedient slaves such as Mary
McGrory and Richard Cohen who performed above and beyond the call
of duty.
"He persuaded
me," she gushed the morning after Powell spoke at the United Nations.
"The cumulative effect was stunning." In the same Washington Post
edition Richard Cohen wrote, "The evidence he presented to the
United Nations -- some of it circumstantial, some of it absolutely
bonechilling in its detail -- had to prove to anyone that Iraq
not only hasn't accounted for its weapons of mass destruction
but without a doubt still retains them. Only a fool -- or possibly
a Frenchman -- could conclude otherwise."
Solomon demonstrates
how this kind of peppy pre-war warm-up degenerates into drooling
and heavy breathing once the killing begins. As if observing a
heavy metal computer game, the pornographers of death concentrate
on the exquisite craftsmanship and visual design of the murder
machines, and the magnificence of the fiery explosions they produce.
"When the Gulf
War's massive bombardment began," he writes, "a CNN correspondent
remarked on the 'sweet beautiful sight' of bombers leaving runways
in Saudi Arabia. CBS correspondent Jim Stewart told viewers about
'two days of almost picture-perfect assaults.'"
Los Angeles Times
reporter Jacques Leslie was invited onto a helicopter to watch
a B-52 strike in Vietnam. "Suddenly gray clouds took shape on
the ground in front of us and billowed to a height of a thousand
feet or more," Leslie later wrote in a memoir. "I was surprised
to feel so little: no horror, no pain, just marvel at the dubious
wonders of technology. Had men been killed beneath the smoke?
Did they mean anything to me? I knew I should be appalled, but
I felt only numbness: it was like watching people die on television."
Skepticism only
emerges when it is clear that a given war is not going well, Solomon
observes. Otherwise, the media mostly report the war the way the
government tells it. They become, in effect, merely another psychological
warfare asset. The authorities not only employ public relations
firms to assist them, but also discuss the information management
strategies in public sessions at think tanks and academic institutions.
"War Made Easy"
is a definitive historical text that belongs in every serious
library as an indispensable record of the real relationships among
government authorities and media outlets. The book should be required
reading for journalists and journalism students. It will dispel
many illusions about the true reach of freedom of the press and
replace them with a much more appropriate and healthier professional
cynicism. Perhaps if Gary Webb had somehow been made aware of
all this before writing "Dark Alliance," he might not have committed
suicide in the sodden ashes of his ruined career, because he would
have known in advance what he was really up against.

This work is licensed
under a Creative
Commons Attribution-NonCommercial-NoDerivs 2.5 License.